urban outfitters has been one of the most exciting comeback stories in the retail world.

but how can we introduce this brand to a new audience?

UO launches [savage comebacks]  - a campaign about comebacks representing the idea of revival in a new way.

our influencers

website

social media

print

ooh

murals

American museum of natural history takeover

AD MARIANA COELHO | CW AHMED FAYEZ