I’m an Art Director with nine+ years of experience in advertising, including the past six focused on pharmaceutical campaigns.

What I enjoy most is finding ways to turn complex ideas into work that feels human, relatable, and visually compelling.

I care deeply about craft, storytelling, and building campaigns that connect with people, whether through TV, digital, print, social, or experiential work.

Over the years, I’ve worked on integrated campaigns that bring together strategy, design, and storytelling, from national TV launches to immersive brand experiences.

I’ve had the opportunity to lead teams, collaborate across disciplines, and see some of this work recognized along the way.

I’m also the founder of Areum Society, a boutique travel company centered around beauty and wellness experiences in South Korea.

What began as a personal passion project has evolved into a business focused on helping women invest in themselves and feel their best.

While it’s very different from advertising, it’s driven by the same intention: creating experiences that mean something to people.

I hold dual Brazilian and American citizenship and I’m based in New York City.

Let’s work together. Say hello at bymarianacoelho@gmail.com