Red Gallery
beefeater 24 red gallery
to help launch the beefeater brand new top-shelf gin, beefeater 24, Y&R created the red gallery — a unique pop-up art show taking its name from the bright red beefeater 24 bottle.
the exhibit made stops in new york, chicago and miami (as part of the renowned art basel festival) and featured the work of 24 up-and-coming local artists from each city.
with the help of red-lensed glasses, influencers, artists and other guests could view each piece in more than one way — challenging them to take more than a passing glance.
the video
the exhibition
the art
I was one of the 24 selected artists and had my piece showcased at the miami art basel exhibition.
AD MARIANA COELHO