the bloody truth

the world still carries outdated and harmful views about menstruation that make it hard for girls and women to talk about it, see it as normal, and regularly function as members of society.

we want to show how ridiculous the myths and stigmas surrounding menstruation are and want to invite people to learn the truth for themselves instead of buying into unproven “facts”.

the bloody truth campaign will promote conversation about menstruation and drive people to look beyond traditional cultural beliefs.

print

print ads focusing on exaggerating and correcting the myths that exist around periods.

social

invite women to talk about all the crazy myths they’ve heard of been told about periods.

interactive billboard

weather changing billboard

AD: MARIANA COELHO CW: KIRA MCCALL